[wire] stone Digital Marketing
HP: Americas Partner Conference
More info 
The art of throwing a great party. Every 12 to 18 months, Hewlett-Packard convenes thousands of channel partners,
sales representatives and HP executives at the HP Americas Partner Conference (APC) and U.S. Account Management Summit (AMS).
[wire] stone is on the party planning committee, helping HP with theme development, venue logistics, messaging,
conference guides, signage, social media, presentation solutions, metrics and more. In post-event surveys, attendees
rate APC and AMS among the year’s top sales events and a crucial sales enablement activity—which is why better than
nine in ten make plans to party with HP every year.
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For the 2010 HP Americas Partners Conference, [wire] stone created a sponsor video loop thanking the dedicated companies that help make the conference such a success.
[wire] stone creates branded collateral to provide a consistent theme for the event. Here, the Program Guide, Executive Briefing Book and Attendee Badge provide a cohesive look for attendees at the years most popular event.
The 2011 HP Americas Partners Conference theme, Believe in Numbers: Believe in Commitment, was utilized in event signage throughout the facility in multiple formats. [wire] stone's execution used bold imagery and sharp typography to reinforce the message.
Event signage and directional banners ensure that attendees always get to the right place at the right time.
The "Believe In" theme was extended in event signage to encourage attendees to trust in the partnership they have with HP.
Stage graphics and backdrops are the centerpiece of any good conference. [wire] stone's execution of the 2010 event was bright and powerful.
Banners hung from the ceiling touting the numbers that make this event the #1 channel program in the industry.
Roll-up banners work together to reinforce the conference theme in spaces not conducive to wall or ceiling applications.
As part of the full suite of marketing materials built for the HP Americas Partner Conference series, [wire] stone designs and deploys multiple email reminders and newsletters that inform attendees of upcoming deadlines and sessions. Registration is enabled through the website that carries that years theme as well.
Large format ceiling-hung banners provided recognizable branding while still allowing natural light into the space.
Multiple applications of the theme and imagery were adapted to varied structure features.