[wire] stone Digital Marketing
Jordan Brand: 25th Anniversary Experience
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NBA stars want us in their living rooms. To celebrate the 25th anniversary launch of the AJ 2010 Michael Jordan shoe at the 2010 NBA All-Star Weekend, [wire] stone created a Jordan Brand, touch-enabled video wall plus interactive stations. This immersive experience used Microsoft ® Windows ® 7 Multitouch API and Obscura Digital's Fireframe technology to feature 30 GB of awe-inspiring footage, photography, and stories. Viewers were captivated and driven to retail. And the brand's namesake was so moved by the technology, he asked for it in his house.
View Mosaic
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Video, multitouch and traditional event marketing elements created a transcendent brand experience that completely immersed attendees in everything Jordan.
Jordan fans from over 50 countries contributed thousands of photos to the deep zoom mosaic and made them active participants in the mosaic marketing effort and the 25th anniversary celebration of the brand.
The mosaic was developed in tandem as an online and a standalone touch screen application. Fans had the chance to get their photo contributions in the mosaic and other Jordan brand marketing.
The mosaic was projected larger than life and multitouch enabled.
The entire event was a cohesive experience that engaged and captivated attendees with an iconic brand and emerging technology presented in an entirely new way.