[wire] stone Digital Marketing
Motorola: Integrated Product Marketing
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Marketing products from conception to consumption. Motorola needs a partner that breathes excitement into its
devices from inception to the time they land in customers' hands. When devices are nothing more than big ideas, [wire] stone
develops sell-in videos for carrier and regional buy-in around the world. At launch, we create sizzle videos for events, PR,
and online exposure. Finally, we use our intimate knowledge of the product to create in-device videos and POS print material and videos.
The process works. For instance, during the first 74 days after the launch of each device, DROID by Motorola shipped more units than the iPhone.
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This video was created for the CES 2011 Announcement of Droid Bionic. The video and other elements are also leveraged for selling the product in at the carrier level.
Video for point-of-sale for the MOTOROLA CLIQ 2™ at T-Mobile. Point of sale videos educate the consumer on the latest Motorola Mobility products and take some of the sales pressure off sales associates.
This compilation video shows the different work our team does with Motorola Mobility from early-stage product development support to retail sales support.
Shown here is a CES 2010 video for Motorola. For the 2011 tradeshow, we developed content for new phones and [wire] stone staff assisted Motorola staff on the floor. Event support included live video chats, live phone calls, and email and text messaging correspondence. Plus, cool product launch videos of course.
The brochures we work on are for point of sale, launch kits, and also aid in training the sales associates on products. This one was for Droid X.
Point of sale sizzle video for Droid 2 played on devices in-store. The videos are feature benefit focused and call out accessories that compliment the phone and promote add-on sales.
[wire] stone's team works on artwork used at point-of-sale to compliment our video displays. Artwork includes: ad panels within displays, brochures, and artwork for the dummy phone.
Here's a look at one of the point-of-sale flipbooks we create for Motorola. This one showcases the Droid X and Droid.