Oakley: Retail Sales Enablement

A little camera magic sells a lot of product. Oakley is known for highly stylized, functional fashion, from eyewear to performance apparel. As electronics became more integrated into its gear, Oakley experienced unique retail challenges. To help Oakley attract retail shoppers to high-end, electronics-enabled sunglasses, [wire] stone created an attract loop that did more than draw attention. Employing computer-driven camera technology, we produced a video that multiplied lifestyle users—in the same fluid scene—engaged in different activities and leveraging different Oakley product benefits. Messaging was interwoven to help sell in the product before sales reps ever had to turn on and turn up their
product pitch.