[wire] stone Digital Marketing
WIMM Labs: Brand Marketing
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A strong brand is the key component to marketing success. WIMM Labs knew this from the start
and engaged [wire] stone early on to help bring its innovation to market. The innovation: A technology platform
that enables an entirely new class of personal devices to deliver information at a glance and a touch.
The challenge: Attract and engage key B2B audiences while capturing the imagination of the end consumer.
Our approach: Create a brand that is grounded in its technology roots and business model, but expressed through
the products that the technology can enable. To help developers and licensees understand the product potential of
the WIMM Labs Platform—a bike mount that can track progress against performance goals or a health pendant that can
deliver medication reminders—we guided WIMM Labs toward developing a compelling brand and designed the vehicles to
launch it. Now, with a clear identity and focus, WIMM Labs is able to spark the imaginations of its customers about
the endless possibilities for its groundbreaking technology.
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Promotional video used to explain the platform with emphasis on product benefits and lifestyle associations.
[wire] stone did extensive logo development to explore different looks for Wimm Labs.
As part of a complete corporate branding initiative, [wire] stone used premium paper stock along with spot color and varnish inks to achieve a sophisticated look without being heavy-handed.
Complete branding guidelines are provided to ensure brand consistency and prevent non-compliant use of colors, fonts, logos and styles.
Ground-up design and development of Wimm.com that profiles the platform, apps, developer resources and more.
Sales presentations were also created for the Wimm Labs team as part of an overall brand/marketing initiative.
Product packaging was developed to help complete the holistic branding initiative.